More important facts you cannot ignore - part 4

Whenever you attend marketing, management or customer service conferences, or speak to management consultants, for that matter, you are bound to hear a whole bunch of quotes and "buzz-sentences" again and again.

For your benefit, TeleFaction brings you selected facts that are important for most businesses and organizations.

• Marketing research is said to have shown that about 70 to 80% of all products are perceived as commodities, that is, seen as being more-or-less the same as competing products. Where to differentiate yourself then? On the customer experience!

• An interesting study presented by Shaun Smith showed that 80 percent of all customers who switch suppliers express satisfaction with their previous supplier. Why do they switch then? Satisfaction is not enough, experience/emotion is more important.
  

Check out more facts you cannot ignore:

Part 1: Service and marketing facts you cannot ignore
Part 2: Customer strategy, phone service,customer service and call centers
Part 3: Why customer satisfaction is so important