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PUBLISHER INFOReturn on Behavior Magazine is published monthly by
TeleFaction A/S
DK 2000 Frederiksberg
Denmark
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Navigating the Changing Winds - 6 Master Strategies to Building Customer Loyalty
The winds "they are a changing my friend". The current state of the
economy, a new President, failing financial systems, fluctuating prices
and high unemployment have caused many of us to pause...
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WoM marketing worth US$3bn by 2013
Spending on word-of-mouth (WoM) marketing rose by 14.2% to
US$1.54 billion in 2008, despite the worst economic recession in 70
years, perhaps aided by downward trends in traditional advertising and
marketing media.
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 | When the Rules of the Game Change
Customers seem to be a little more fickle lately. No wonder given the
tumultuous world economy and the tried and true financial models that
have not been able to predict anything correctly. Add to this the
conflicting data they are getting in their own businesses as to whether
their company is on the rebound or they still have further pain ahead
of them.
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 | Opinion: Why customer satisfaction surveys don't work
Your customers
are irrational. You may think you already knew that, but — as recent
research suggests — it’s true. In fact, we’re all irrational
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 | The Impact of Employee Performance on Customer Experience
In times of crisis, several companies need a good knock on the head to come back to the basics
and stop the search for the guilty. Instead of running in circles, saying the
vows of never again and speculating about the competitors' strategies...
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 | Dispelling Customer Loyalty Myths
Each week the business best seller lists include books telling us that we
must "exceed customer expectations," create "mass customized products" and
so on. Fact is, it really isn't that hard....
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 | Everybody is Wrong
What conventional wisdom that "everybody knows" can you challenge? Note that some of the best ideas came from contrarians. "Everybody knows that marketing is about promoting your product."- Everybody is wrong...
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Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.
Return on Behavior Magazine was produced in cooperation with Customaxi
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Subscriber BenefitsAs a subscriber to Return on Behavior Magazine you will be able to browse through hundreds of articles from past and present issues.
Featured Article
| Give your customer a wink |  |
Give your customer a wink
Once upon a time, business owners
used to know their customers by name. They had a pen behind their ears, ready
to make notes about Maria's product preferences or Paul's need for garden
material. They were aware of Maria and Paul’s change of behavior in order to deliver new goods before the client asked for them, rewarding them for their loyalty.
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Return on Behavior Magazine
