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PUBLISHER INFOReturn on Behavior Magazine is published monthly by
TeleFaction A/S
DK 2000 Frederiksberg
Denmark
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Key Consumer Trends for an Uncertain 2009
Against a global background of citizens and businesses being
shaken rudely into uncertainty by the economic crisis, research forecasts five main ways in which consumers are likely to adapt...
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Six Steps to Keep the Brand Alive When the Economy slides
When the economy slides, most companies try to cut back on
what they see as a cost centre: marketing, branding, and advertising.
But there's a clear-cut way to win against the odds...
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 | Are You Listening?
If someone has ever asked you the question “Are you listening to me?”
Chances are that they are seeing something that you are not aware of -
- - you are either distracted or simply not paying attention
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 | Is Behavioural Science a Key to Luxury Loyalty?
Although the luxury car market has historically been considered
'recession proof', the current economic crisis has sent many makers'
sales plummeting, with Mercedes Benz, BMW and Lexus all reporting
losses in September and October 2008
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 | Going Beyond Behavioral Loyalty
Loyalty is the result of repeated customer satisfaction and normally the
indicator for a win-win situation between the company and the customer. But not
so fast! Loyalty does not always have the same wellspring as there are
different types of loyalty-qualities.
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 | Five Strategies for Guaranteeing Loyalty
Customer retention is one of the most
cost effective ways to increase business revenue. You can increase
profits by as much as 95% through increasing retention by only 5%..
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 | Customer Expectations vs. Customer Needs
People
expect a good quality product based on the price they are willing to pay for
it. When it comes to service, expectations can get a little fuzzy...
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Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.
Return on Behavior Magazine was produced in cooperation with Customaxi
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Subscriber BenefitsAs a subscriber to Return on Behavior Magazine you will be able to browse through hundreds of articles from past and present issues.
Featured Article
| Why customers love to complain |  |
Why customers love to complain
...more and more people are
complaining about everything. Seth Godin states in his Blog that "we b*%§# and
moan about a Facebook redesign, when it's a free service; we can't wait to get
our hands on the new 3G iPhone, but dogpile on Apple when free software
upgrades don't appear quickly enough...
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Return on Behavior Magazine
