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Return on Behavior Magazine is published monthly by
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Current articles
Seven Ideas to Stop Marketing Wastage
Customer Service is Key in Today's Economic Climate
Forget the crisis! Be S.M.A.R.T. !
Study finds word-of-mouth's impact on loyalty
Customer Experience: More Important Than Ever in Tough Times
UPCOMING WEBINARS
Everybody is Wrong
Dispelling Customer Loyalty Myths
The Impact of Employee Performance on Customer Experience
WEBINARS
Edition Sixteen
 Everybody is Wrong
What conventional wisdom that "everybody knows" can you challenge? Note that some of the best ideas came from contrarians. "Everybody knows that marketing is about promoting your product."- Everybody is wrong...
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Dispelling Customer Loyalty Myths
Each week the business best seller lists include books telling us that we must "exceed customer expectations," create "mass customized products" and so on. Fact is, it really isn't that hard....
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New articles...
Seven Ideas to Stop Marketing Wastage Seven Ideas to Stop Marketing Wastage
There are many marketing chiefs and departments who simply don't have the tools or data to answer the most critical of marketing effectiveness questions: "how much extra revenue did the latest campaign bring in?" ...
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Customer Service is Key in Today Customer Service is Key in Today's Economic Climate
 Whenever you have a business totally dependent on new clients, you're vulnerable. When economic conditions change (as they have at the moment), or a new competitor enters the market, you may suddenly see your customers disappear ...
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Forget the crisis! Be S.M.A.R.T. ! Forget the crisis! Be S.M.A.R.T. !
It is said that you need to be more conservative in the times of a crisis. This means that you need to assess your business strategies, and adapt to the current situation. ...
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Study finds word-of-mouth Study finds word-of-mouth's impact on loyalty
In an unfavourable economic climate, companies must focus more than ever on superior customer experiences that retain customers and create positive word-of-mouth (WoM), according to the findings of a Net Promoter-based study into the B2C wireless market ...
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Customer Experience: More Important Than Ever in Tough Times Customer Experience: More Important Than Ever in Tough Times
If customer experience is a viable differentiation strategy in good times, it is doubly so today. At a time when most firms will naturally gravitate toward a strategy of cutting back, hunkering down and laying off ...
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UPCOMING WEBINARS

UPCOMING WEBINARS

Return on Behavior Magazine constantly organizes Web-Seminars covering the following topics:
CEM- Customer Experience Economy // Measurement Techniques for Customer Experience //
Customer Satisfaction and Loyalty //
Customer Retention //
Customer Acquisition in the business process //
Cross- and Upsale within Customer Service //
Strategic Alignment of your Front-End-Employees //
Watch our Webinar Video Preview Here! ...
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Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.

Return on Behavior Magazine was produced in cooperation with Customaxi .

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Featured Article

The Impact of Employee Performance on Customer Experience
The Impact of Employee Performance on Customer Experience
The Impact of Employee Performance on Customer Experience
 In times of crisis, several companies need a good knock on the head to come back to the basics and stop the search for the guilty. Instead of running in circles, saying the vows of never again and speculating about the competitors' strategies...
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