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PUBLISHER INFOReturn on Behavior Magazine is published monthly by
TeleFaction A/S
DK 2000 Frederiksberg
Denmark
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Customer
Satisfaction vs. Loyalty
Companies have much enthusiasm for customer satisfaction. Many see it as a way of making customers happy, and others see it as a way of measuring loyalty. But how important is satisfaction in reality?
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Barring "Unknown Unknowns", 2008 will be the Year of Customer Valuation
Customer valuation has traditionally been a tantalizing customer management tool—full of untapped promise. This will be the year it comes into its own..
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 | Do we over-communicate?
The more information we disseminate, the more value we create, right? Wrong. Bombard your customers and employees with too much irrelevant data and they’ll switch off. Managers must learn to tap into the killer content.
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 | 5 +2 facts you cannot ignore as a customer service manager
New important facts relevant to any customer service manager. Read this part and get links to previously published facts you cannot ignore. Learn facts about consumers and customer service, consumer preferences and more.
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 | Growing your Business one Customer at a time
The People aspect of business is really what it is all about. Rule #1: Think of customers as individuals. Once we think that way, we realize that our business is our customer, not ....
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 | The 6 key factors that influence Customer Loyalty
Customer loyalty is widely accepted as being worth nurturing, but what are the main business factors that directly influence the loyalty of your customers?
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 | Ten Truths We Refuse to Believe about Customer Alignment- and CRM
Have you ever sat down and pondered why customer-alignment – including CRM - is so hard for so many companies? Yah sure, we’ve all mouthed the same bromides about changing...
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 | Leverage the Six Stages of Customer Loyalty: Attract Suspects and Convert Prospects
There's an old saying, "Rome wasn't built in a day," and neither is customer loyalty. Customers become loyal to your company and its products and services one transaction at a time.
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Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.
Return on Behavior Magazine was produced in cooperation with Customaxi
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Subscriber BenefitsAs a subscriber to Return on Behavior Magazine you will be able to browse through hundreds of articles from past and present issues.
Featured Article
| ALERD: The new paradigm in dynamic customer surveying |  |
ALERD: NEW PARADIGM Ask, Listen, Evaluate Response, Dialogue
Innovative players across such industries as banking, insurance, financial services, publishing, media, telecom and utilities are opting out of the old fashioned static customer surveying to take advantage of the new paradigm in live dynamic and action-oriented customer surveying
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Return on Behavior Magazine
