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PUBLISHER INFOReturn on Behavior Magazine is published monthly by
TeleFaction A/S
DK 2000 Frederiksberg
Denmark
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Study finds word-of-mouth's impact on loyalty
In an unfavourable economic climate, companies must focus more
than ever on superior customer experiences that retain customers and
create positive word-of-mouth (WoM), according to the findings of a Net
Promoter-based study into the B2C wireless market
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Customer Experience: More Important Than Ever in Tough Times
If customer experience is a viable differentiation strategy in good
times, it is doubly so today. At a time when most firms will naturally
gravitate toward a strategy of cutting back, hunkering down and laying
off
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 | Brands expected to help customers 'find the value'
The contribution that the overall perception of value makes to customer engagement, loyalty, and profitability has increased in significance in the price-value formula that consumers apply
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 | Tough times mean the customer is king once again
Now, more than ever, British SMEs are devoting time, money and effort to improving their customer relationships, although it is still evident that specific attention is needed in many areas to ensure that their investments are not wasted
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 | Is customer service only a cost-factor?
The global
economy is in a down-turn and especially the finance sector is struggling.
Apart from that, especially within the Insurance, Banking, Utility and Telco
industry, markets are saturated
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 | Where Legendary Customer Service Begins
It may seem amazing that the solution to achieving legendary customer
care does not lie in some “slogan driven” training program, but rather in
a simple two-step process..
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 | How brands can empower loyal customers
With the rise of web 2.0 and social networking, price comparison
sites and online discount codes, retailers and home shopping brands
must adapt quickl...
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Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.
Return on Behavior Magazine was produced in cooperation with Customaxi
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Subscriber BenefitsAs a subscriber to Return on Behavior Magazine you will be able to browse through hundreds of articles from past and present issues.
Featured Article
| Forget the crisis! Be S.M.A.R.T. ! |  |
Forget the crisis! Be S.M.A.R.T. !
It is said that you need to be more
conservative in the times of a crisis. This means that you need to assess your
business strategies, and adapt to the current situation.
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Read More >>
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Return on Behavior Magazine
