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Current articles
Market Research - Making It Useful, Not Just Interesting
Customer Service ABC's
Ten Steps to purposeful Communication
WEB 2.0: The Bubble That Changes Everything
New Interest in, and New Tools for Measuring, Customer Satisfaction
Five Tips for Marketing in a Recession
Make Your Customers Feel Like Stars!
Part 2 of ALERD: The new pardigm in dynamic customer surveying
Edition 8
Five Tips for Marketing in a Recession
Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession...

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Make Your Customers Feel Like Stars!
Here are six secrets from the world of celebrity that will get your customers buzzing about you..

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New articles...
Market Research - Making It Useful, Not Just Interesting Market Research - Making It Useful, Not Just Interesting
A wise but anonymous marketer once said that a market research report that gets described as "interesting" has failed. It's only when it's "useful" that it gets the pass mark.

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Customer Service ABC The Customer Service ABC's
What makes for outstanding customer service in your business? Follow some of these alphabetical tips to provide high quality service, along with a dash of fun for customers.

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Ten Steps to purposeful Communication Ten Steps to purposeful Communication
There are five pervasive myths about communication. Putting them aside will make you a better leader.

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WEB 2.0: The Bubble That Changes Everything WEB 2.0: The Bubble That Changes Everything
Far from a fad, social networking points the way to whole new methods of innovation and production.

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New Interest in, and New Tools for Measuring, Customer Satisfaction New Interest in, and New Tools for Measuring, Customer Satisfaction 
There's new interest in solving an age-old corporate problem: how to measure customer satisfaction. There are new tools for doing so, too.

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Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.

Return on Behavior Magazine was produced in cooperation with Customaxi .

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Featured Article

Part 2 of ALERD: The new pardigm in dynamic customer surveying
Part 2 of ALERD: The new pardigm in dynamic customer surveying
ALERD, part 2: NEW PARADIGM Ask, Listen, Evaluate Response, Dialogue
In part 2 of the article series ALERD, the new paradigm in dynamic customer surveying: Ask, Listen, Evaluate Response, Dialogue! - Michael Leander Nielsen addresses the 7 most important considerations for increasing the value of measuring customer experience and customer loyalty. 
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