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Return on Behavior Magazine is published monthly by
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Current articles
Have a Plan: Customer-Centricity Doesn't Happen by Osmosis
Maslow's Theory Applies Today: Nurture Advocacy by "Tree" Rings Around Touch-Points
Creating and Feeding the Customer Management Strategy
23 facts about customer loyalty and customer satisfaction
Neglect Your Contact Center and You'll Neglect Your Customers
CLM CASE STUDY: Agillic and Telenor SONOFON
Prerequisites for cross- and up-selling
Future: Inspiring megatrends for 2030
Learn why customer service employees need more attention
Edition 5
Neglect Your Contact Center and You'll Neglect Your Customers
Do you fully recognize the critical role that the contact center has within your organization? Far too few companies realize ...

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How CLM can Optimise Revenue in Today’s Telecoms Market
Customer Lifecycle Management is a new approach to business that is taking the telecoms world by storm ...

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New articles...
Have a Plan: Customer-Centricity Doesn Have a Plan: Customer-Centricity Doesn't Happen by Osmosis
In business, the words "planning" and "customer-centric" seldom appear in the same paragraph, let alone in the same sentence. It's almost as if being customer-centric is something that happens by ...

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Maslow Maslow's Theory Applies Today: Nurture Advocacy by "Tree" Rings Around Touch-Points
If you've ever taken a marketing course, or been exposed to marketing literature, you're probably familiar with Abraham Maslow.In the late 1960's Maslow focused on human potential ...

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Creating and Feeding the Customer Management Strategy Creating and Feeding the Customer Management Strategy
Businesses stand to reap massive rewards by regularly reviewing the strategies that enable them to consistently create value for their customers. This, by implication, requires employees to have ...

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23 facts about customer loyalty and customer satisfaction 23 facts about customer loyalty and customer satisfaction
1. A good customer experience is told to 8 other people 2. A bad customer experience is told to 22 other people 3. It takes 10 good experiences to make up for one bad one 4. ...

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Future: Inspiring megatrends for 2030 FUTURE: INSPIRING MEGATRENDS FOR 2030
The character of business in year 2030 is shaping up now, as three trends assume more compelling roles in business today. Read what Chief Imagination Officer Rolf Jensen has to say.

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Learn why customer service employees need more attention Learn why customer service employees need more attention
The secret to creating lasting customer experiences is to identify and address the
areas of improvement for employees in the frontline.

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Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.

Return on Behavior Magazine was produced in cooperation with Customaxi .

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