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PUBLISHER INFOReturn on Behavior Magazine is published monthly by
TeleFaction A/S
DK 2000 Frederiksberg
Denmark
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Consumers report that experiential marketing is more influential. And that makes sense for marketers too.
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The service, that your customers experience is a key component in your ability to secure customer loyalty.
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 | Customer satisfaction delivers future cash flow
Since satisfied customers are less likely to defect and are more receptive to a firm’s offerings, increases in customer satisfaction will improve a firm’s future cash flow and diminish its variability over time.
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 | Service and marketing facts you cannot ignore
This article provides you with hardcore facts, that any contact center manager, marketing manager, call center manager and CEO cannot ignore.
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 | The role of marketing in the experience economy
How does the role of marketing organizations fit into the experience economy, and what can a chief marketing officer do to earn more influence? Michael Leander Nielsen provides a quick overview.
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 | Loyal behavior reflects on ROI
Persistence with loyalty development undoubtedly led to a surplus on the bottom line, and simply proves the invaluable link between loyal co-workers and loyal customers.
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 | Creating customer experience
From
1990 to 2000 the number of products available to the world doubled. When
products and services look alike and cost the same, communication becomes more
challenging.
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Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.
Return on Behavior Magazine was produced in cooperation with Customaxi
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Return on Behavior Magazine
