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Return on Behavior Magazine is published monthly by
TeleFaction A/S
DK 2000 Frederiksberg
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Current articles
Customer Expectations vs. Customer Needs
Five Strategies For Guaranteeing Customer Loyalty
Going Beyond Behavioral Loyalty
Your Company's Bottom Line is Tied to Customer Satisfaction
Defining Your Customer Service Culture
Pitfalls in customer surveys
You Are The Leader - Customer Excellence Begins With You
Building Loyalty - 5 Steps to Succeeding in Difficult Times

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Seth Godin

Seth Godin is a bestselling author, entrepreneur and agent of change.  Godin is author of seven worldwide bestselling books: Permission Marketing, Unleashing the Ideavirus , The Big Red Fez, Survival is Not Enough, Purple Cow, Free Prize Inside, and All Marketers are Liars.  His latest book is called Small is the New Big.

Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.  Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.

He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.  Godin is founder and original squid at Squidoo.com in his spare time.

More information: www.sethgodin.com





Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.

Return on Behavior Magazine was produced in cooperation with Customaxi .

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Featured Article

Going Beyond Behavioral Loyalty
Going Beyond Behavioral Loyalty
Going Beyond Behavioral Loyalty
Loyalty is the result of repeated customer satisfaction and normally the indicator for a win-win situation between the company and the customer. But not so fast! Loyalty does not always have the same wellspring as there are different types of loyalty-qualities.
Read More >>