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Return on Behavior Magazine is published monthly by
TeleFaction A/S
DK 2000 Frederiksberg
Denmark
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Current articles
Navigating the Changing Winds - 6 Master Strategies to Building Customer Loyalty
WoM marketing worth US$3bn by 2013
Give your customer a wink
When the Rules of the Game Change
Opinion: Why customer satisfaction surveys don't work
The Impact of Employee Performance on Customer Experience
Dispelling Customer Loyalty Myths
Everybody is Wrong

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Peter Winther

Peter Winther is the Sales and Marketing Director at Denmark's largest car dealership, Andersen & Martini A/S.
Under his directorship, Andersen & Martini developed a strong focus on customer loyalty, which has generated unprecedented value to Andersen & Martini, and to its customers.

Mr. Winther is a specialist in loyalty management, CRM, Direct Marketing, TQM. He is also a frequent speaker, an ECHO judge, and has been nominated three times to the annual Danish Direct Marketing Award.
He brings more than 16 years of experience within sales and marketing to the table. In particularly within the areas of CRM, customer loyalty, coaching, marketing and sales management.

He was previously employeed as the Nordic Sales and Marketing manager with Iveco North Europe, as a sales- and marketing manager at the Post Danmark.

Contact  Peter Winther at  pw@a-m.dkThis email address is being protected from spam bots, you need Javascript enabled to view it or visit Andersen & Martini's website: www.a-m.dk





Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.

Return on Behavior Magazine was produced in cooperation with Customaxi .

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Featured Article

Give your customer a wink
Give your customer a wink
 Give your customer a wink
Once upon a time, business owners used to know their customers by name. They had a pen behind their ears, ready to make notes about Maria's product preferences or Paul's need for garden material. They were aware of Maria and Paul’s change of behavior in order to deliver new goods before the client asked for them, rewarding them for their loyalty.
Read More >>