|
Peter Clark, Research Director, Wise Research Ltd.
Publisher of The Wise Marketer, The Loyalty Guide, and Using RFID
Wise Research Ltd UK
Mail: PO Box 505, Graaff-Reinet, Eastern Cape, 6280, South Africa
Head Office: 25 Shiremoor Hill, Merriott, Somerset, TA16 5PH, UK
Registered Office: 1 Cornhill, Ilminster, Somerset, TA19 0AD, UK
Tel: +27 73 072 5746
Fax: +44 845 280 1579
Email: pete@wiseresearch.co.uk
THE LOYALTY GUIDE: The only complete report (900+ pages!) covering customer loyalty techniques, measurement, strategies, principles, best practices, detailed case studies, research, theory, know-how and market-by-market intelligence: http://www.theloyaltyguide.com
Announcing the world's most comprehensive guide to maximising customer loyalty and profitability...
Wise Research Ltd, publisher of the internationally renowned 'The
Wise Marketer' online news and research service for customer loyalty
professionals, is pleased to announce that its research team has
recently finished work on the world's most comprehensive global guide
to customer loyalty marketing. Rather than merely updating the first
volume, this new report has a vast amount of new material, research,
ideas, case studies and practical know-how.
This 900+ page report's research programme started in late 2007 and the first copies of The Loyalty Guide III
shipped in mid-2008, with its contents being updated through a
readers-only web site well into 2009. This is your chance to make best
use of this all-new report by getting your copy hot off the press.
Loyal customers – how to identify them, how to keep them and how to get them to spend even more.
Did you know that poor customer engagement is reported to cause up
to 75% of lost sales, and that loyal customers buy more, and will often
pay more for better service? And did you know that a good increase in
customer retention can boost profit by up to 100%? Or that strong
customer relationships are a key driver of sustainable business growth?
More and more marketers are quite rightly focussing on their
customer retention and loyalty initiatives. But simply retaining more
customers is not the answer - leading loyalty marketers are selectively
retaining those who provide most profit and not wasting money on those
who don't. In many cases, up to 70% of customers cost more to serve
than they provide in profits. Find out how, by gathering and using
loyalty and transactional data cleverly you can stay ahead of the game.
Yet another goldmine of loyalty information
The Loyalty Guide III sits side by side with the popular Volume II
(published in 2006), providing yet another goldmine of practical
know-how and experience you can use to increase the profitability of
your customer base. Not being a mere update (it has less than 10%
cross-over), it's right up to date.
As before, you'll get online access to working statistical models
and formulae that you can use to model how a loyalty programme will
affect your company's profitability. You also get charts, diagrams and
dozens of web-based updates for a year after publication. This 900+
page report, bound in two parts, is a comprehensive source of facts,
figures, market sizing data, trends, forecasts, and ideas for your
proposals, presentations, and project tenders.
Secrets and strategies for success
The Loyalty Guide III will show new entrants to the market the
essential concepts and techniques underlying a successful customer
loyalty programme. And it also serves a total guide to global best
practices, and signposts the road ahead for even the most experienced
relationship marketing specialist. And, if you place your order now, we'll express-courier the report to you right away.
Whether you're a newcomer to the field, or you're thinking about
creating a customer loyalty programme, considering the financial side
of a loyalty marketing investment, or you're an established loyalty
professional wanting to keep ahead of the field, you'll be able to
profit from The Loyalty Guide III.
Packed with answers to difficult questions...
Just look at the table of contents.
There is an amazing amount of detailed, practical information packed
into The Loyalty Guide's 900+ pages. Volume II is widely hailed as a
'goldmine of loyalty information', and Volume III continues in that
tradition, but even more so! Every aspect of customer loyalty is
covered in detail, including those elusive and hard-to-pin-down answers
to seemingly impossible questions. For example, you can:
- Find out the loyalty market's size in the US, Canada, the UK, Australia, South Africa, and China
- Find out what participation rates you can expect for a new loyalty programme, both in its formative and later stages
- Calculate potential market sizes
over time, by country or world region - there's a whole chapter full of
facts, figures and guidance, along with our unique market size
estimation tool
- See the new trends and forecasts for 2008 - 2012 that impact customer loyalty, luxury consumers, marketing channels and techniques (including mobile, green, Web 2.0 and word-of-mouth), e-marketing, life stage and lifestyle marketing, brands, retail, and major regional markets
- Develop and prove the business case for a customer loyalty or best customer marketing programme
- Understand the psychology of loyalty. What can make customers loyal, which types of customers are more loyal than others, and what makes them disloyal?
- Learn from leading multi-partner programmes.
See the advantages and disadvantages of coalition programmes, plus full
details of the world's leading coalition loyalty programmes, including
unparalleled case studies of Nectar, Air Miles, PayBack, S&H
Greenpoints, and dozens more major loyalty schemes
- Get to grips with Best Customer Marketing,
Customer Lifetime Value (CLV), RFM and more. The theory, the
practicalities, and the analytical processes for the latest customer
segmentation and profit boosting models
- See the latest original research into marketing technologies, customer communications, consumers' views, loyalty programmes, and marketing techniques
- Discover innovations and customer loyalty tools
- everything you need to know to improve marketing effectiveness and
implement, measure, and grow a loyalty programme, card-based or
otherwise
- Identify strategies for success – the secrets of successful customer loyalty
programmes, with how-to guides on structure, rewards, cards, data,
communication, analysis and customer lifetime value - backed up by
examples and case studies
- See how to collect, analyse and use customer data to maximise profitability with comprehensive statistical analysis tools, metrics and formulae that you can actually use in your business
- Learn about payment card, mobile, contactless and biometric-based loyalty programmes, and how consumers are reacting
- Discover the latest technique in differentiated pricing - test a method that's fair to everyone, ensures customer involvement, and actively drives loyal behaviour
- Understand the function of a reward, what makes a good reward, and how to maximise the value of your rewards catalogue
- Find out all about gift and prepaid cards - how consumers really feel about them, and how they can drive profits, retention and loyalty programme usage
- Use detailed case studies and 'how to' best practices to benchmark your loyalty initiatives against the best-in-class, plus the latest innovations and creative thinking in the supermarket, general retail, online loyalty, brand loyalty, business to business (B2B),
financial services, airlines, hotels, travel & tourism, automotive,
telecoms, food & drink, entertainments, sports, and non-profit
sectors
- Improve communications with
customers through e-mail, social networks, mobile, word-of-mouth,
direct mail, kiosks, call centres, personalisation, targeting,
advocacy, and more
- Compare loyalty tokens: the advantages and disadvantages of all the options for identifying your customers
at the point of purchase, including mobile phones, RFID, NFC, and smart
cards, through to coupons, stamps, and bar-coded key fobs
- Find out how CRM can succeed, and apply the simple strategies that help CRM and one-to-one marketing campaigns achieve a positive and rapid ROI
- Implement a profitable loyalty programme - understand the key factors for success and common pitfalls to avoid, plus a guide to the back-end system including databases, analysis, communications and the internet
- The future – analysis of the latest trends, plus opinions and new ideas from the world's leading experts in the field
Completely up to date, with the very latest research from across the globe
This is the most comprehensive, authoritative and wide-ranging
report you can buy. The conclusions in The Loyalty Guide III are based
upon face-to-face and telephone discussions with leading customer
marketing strategists, practitioners and researchers across the globe,
backed up by the authors' 30 combined years of experience monitoring,
advising and reporting on loyalty for blue-chip businesses around the
world.
Order now with free online tools & updates...
The Loyalty Guide III is available for £1150 (approx. €1595 in
Europe or US$2295 elsewhere). Among the household-name companies and
brands that already use The Loyalty Guide are Mastercard, American Express, Visa, Sony, Nectar, Loblaw, CoolSavings, Siemens, GiftCertificates.com, Tequila, Carlson Marketing, Catalina Marketing, Air Miles, Sears, Tesco, GE, Fly-Buys, Myer Stores, Holden, Intercontinental Hotels, Maritz, National Bank of Kuwait, ICLP, Chevron Texaco, Garanti, Sprint, The Continuity Company, Citizens Bank, Western Union, Electronic Arts, Cendant, OgilvyOne, Shell, Ikea, Saudi Telecom, P&G, Aeroplan, ACNielsen, MBNA, Philip Morris, PepsiCo, MGM Mirage, KidsFutures, BonusLink, HBC Rewards, and hundreds of others.
Don't be the last in line - order your copy now
to make sure you take maximum advantage of the conclusions, techniques,
know-how and pointers in this report. And we're offering a saving of
£20% for Volumes II and III combined, forming a complete reference of
loyalty data and market facts dating back over five years (click here for the discounted bundle).
...and have the right information on hand
You owe it to yourself to be informed. Nobody operates at their
best when they lack the information they need to make decisions. Become
the best-informed loyalty marketer you know; reserve your copy of The
Loyalty Guide today.
Best regards,
PETER CLARK
Founder and Publisher
PS... Here's a new, comprehensive and authoritative report,
written from scratch - not just an update, giving you the whole of
profitable customer loyalty marketing in a nutshell. It's a complete
guide that shows you how to make your best customers worth even more.
All from established, reputable international loyalty experts. Click here to order your copy today, and I'll express-courier the report to you right away.
|
Website
