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Return on Behavior Magazine is published monthly by
TeleFaction A/S
DK 2000 Frederiksberg
Denmark
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Current articles
WoM marketing worth US$3bn by 2013
Navigating the Changing Winds - 6 Master Strategies to Building Customer Loyalty
Return on Behavior Magazine has moved
Give your customer a wink
When the Rules of the Game Change
Opinion: Why customer satisfaction surveys don't work
The Impact of Employee Performance on Customer Experience
Dispelling Customer Loyalty Myths
Everybody is Wrong

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Mats Rennstam

 

Expert on contact centre trends
Mats Rennstam has 20 years experience from the contact centre industry, working all over Europe with companies such as Teleperformance International and Frost & Sullivan. He became Managing Director in Bright UK Ltd 2004 and has been a key note speaker at several events over the last years speaking about contact centre trends in general and performance management in particular. Swedish by origin Mr Rennstam is based in London since 1998.

The organisation Bright
Bright is a leading independent consultancy that also produce the benchmarking survey Bright Index®. The consultancy practise focuses on development and improvement of contact centres. Bright Index delivers key performance indicators of contact centres in different sectors from all over Europe. The results form a platform for participants' target setting and improvement plans.  The end goal is to significantly improve the customers' competitive edge.

Contact info
You can contact Director Mats Rennstam by email or phone:

Email: mats.rennstam@brightindex.co.uk, Direct Tel: 0207 9784506, Mobile: 07986 767388         





Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.

Return on Behavior Magazine was produced in cooperation with Customaxi .

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