Dr. Gordon Adler is Managing Director of Adler Way, a leadership and strategic communications and case writing company. Founded in 2006, Adler Way  helps international organizations and individuals meet their communications challenges. Dr. Adler is an expert in strategic, corporate and leadership communications, managerial storytelling, development program design, and writing for business and management. He is a sought-after speaker, coach, consultant, teacher and facilitator.

• Adler Way works with corporate universities and business schools to design and write customized case studies
  
  
• Adler Way runs leadership communications sessions for companies, corporate universities and business schools. These include follow-up one-on-one and small-group coaching.
  
  
• Adler Way helps managers learn to use storytelling for high-performance communication, whether in crafting their key messages, making speeches or presentations.
  
  
• Recent Adler Way projects and workshops: writing a series of cases for in-company development and recruiting programs, creating an integrated strategic communications plan, crafting a sustainable company story, strategic messaging, corporate storytelling, effective presentations, writing for clarity and impact, managing virtual teams, using social media to improve internal and external communication.

Current corporate clients include Avenir Suisse, APM Terminals, Barry Callebaut, Credit Suisse and Credit Suisse Business School, Deutsche Bank, Holcim, Praesta Consulting, Swarovski, Tetra Pak and  Vasco Data Security. Business School clients include Glion Graduate School, IMD, St. Gallen Management Institute and ZfU International Business School. Private clients include a number of management professors and senior managers. 

Dr. Adler has edited more than one thousand cases studies, trained in more than 50 case writing workshops five-hundred faculty members, research associates and senior managers in the art of case writing and case teaching. He has written more than 50 in-company case studies, as well as three best-selling case studies for the Harvard Business Review. He has co-authored two business books: Winning at Service: Lessons from Service Leaders and Sharing Wisdom, Building Values: Letters from Family Business Owners to Their Successors. Most recently, he contributed a chapter called The CCO: Chief Communications Officer—Shaping Stakeholder Perceptions to the forthcoming edited collection, IMD on the Executive Challenge.  His article, The Art of Messaging, recently appeared in ALPHA, a Swiss Management Weekly. Ten Steps to Purposeful CommunicationLeadership Communication (working title), is under revision. recently appeared in European Business Forum (EBF). A new book,

Before starting Adler Way, Dr. Adler was Director PR & Communications at IMD (International Institute for Management Development in Lausanne, Switzerland) and part-time leadership communications professor. Dr. Adler also served as IMD's Senior Writer and Manager of Special Projects, focusing on communications, writing and “intellectual midwifery.” He worked with IMD faculty and business publishers to produce IMD cases studies, management articles and books.

Dr. Adler has been a professional ski racer, Director of a Ski Racing Academy (USA), Director of an international school, Professor of Communications and Human Resources Management at the University of Massachusetts (USA/Switzerland), teacher, freelance business writer and communications coach and consultant. 

Dr. Adler has a BA degree from Harvard University, an MA from the Boston University Honors Writing & Literature Program, credits toward an MBA in Managerial Accounting, City University, Zürich, and a Doctorate in Business Administration (Strategic and Corporate Communications) from the University of South Australia.