Throughout his academic career, Dr. Gremler has been a passionate advocate for the research and instruction of services marketing issues. He has served as Chair of the American Marketing Association’s Services Marketing Special Interest Group (SERVSIG) and has helped to organize services marketing conferences in Australia, The Netherlands, France, and the United States. Dr. Gremler has been invited to conduct seminars and present research on services marketing issues in more than a dozen countries. He received a Fulbright Scholarship from the U.S. government to teach services marketing courses at the University of Maastricht, The Netherlands, for spring 2006. Dr. Gremler’s current research is concerned with customer loyalty in service businesses, customer-employee interactions in service delivery, service guarantees, and word-of-mouth communication. He has published articles in the Journal of Marketing, Journal of Service Research, International Journal of Service Industry Management, Journal of the Academy of Marketing Science, and the Journal of Marketing Education. Two of these articles, appearing in the Journal of Service Research and the International Journal of Service Industry Management, received awards as the best articles published in their respective journals for that year. He has also been the recipient of several research awards at BGSU, including the CBA Outstanding Scholar Award and the Robert A. Patton Scholarly Achievement Award. Dr. Gremler is a co-author (with Valarie Zeithaml and Mary Jo Bitner) of one of the leading textbooks in his field, entitled: Services Marketing: Integrating Customer Focus Across the Firm. While a professor at the University of Idaho, Dr. Gremler received the First Interstate Bank Student Excellence in Teaching Award, an award determined by students in the College of Business and Economics.
Dr. Gremler, who previously worked as a software engineer for ten years and coached college basketball for six years, is married and lives in Perrysburg with his wife and two pre-teen daughters.
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