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Return on Behavior Magazine is published monthly by
TeleFaction A/S
DK 2000 Frederiksberg
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Current articles
Navigating the Changing Winds - 6 Master Strategies to Building Customer Loyalty
WoM marketing worth US$3bn by 2013
Give your customer a wink
When the Rules of the Game Change
Opinion: Why customer satisfaction surveys don't work
The Impact of Employee Performance on Customer Experience
Dispelling Customer Loyalty Myths
Everybody is Wrong

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Doug Leather

Doug Leather is the CEO of REAP Consulting (Pty) Ltd in Johannesburg, South Africa and a director of REAP Consulting Ltd in London. REAP are global Customer Management experts specializing in the development of programmes that build business health by optimizing Customer Management.
Leather is an accomplished Marketing and Customer Management specialist with over 25 years experience in business and acknowledged as a leading expert and thought leader in customer centricity. He has deep insights into customer management competency assessment, best practice application, customer experience and business performance improvement, helping enterprises understand how they can conceive, plan, develop, manage, drive and/or repair customer management programmes. The primary focus of his client work today is built upon his detailed understanding of the practical application of customer management in different geographic territories, markets and industries.
Leather’s background is diverse with engineering and commercial qualifications. He has personally experienced the challenges of small entrepreneurial business as well as large corporate.
Leather facilitates the South African Chapter of Customer Futures which is a Customer Experience thought leadership forum, has hosted a radio talk show and published numerous articles in the field of Customer Management. He is an International Speaker, developing customized talks dealing with the broad topic of Customer Management and Marketing Efficacy. He holds Professional Membership status with NSASA (National Speakers Association of South Africa) and is a member of the US based CustomerThink Corp advisory council.

Doug says of himself:

Great Customer Experience is the very essence of Customer Management. The market today is characterized by increasingly competitive pressures and increasing commoditization. The only way for organizations to build sustainable competitive advantage today is through deep understanding of the value and need of the customer. Customers are not all created equal – let’s face it. I am passionate about working with organizations that recognize these facts and are willing to embed and operationally the principles of Customer Management within the DNA of the organization. Sustained, Superior Business Performance is largely the result of an organization that displays competence in effectively managing its Customers and Prospects.

Contact:

REAP Consulting (Pty) LtdP O Box 68520, Bryanston
2021
M: +27 (0) 83 3271010
T: +27 11 4694274
F: +27 11 4690595
Email: dougl@reap.co.za
Website: http://www.reap.co.za





Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.

Return on Behavior Magazine was produced in cooperation with Customaxi .

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Featured Article

Give your customer a wink
Give your customer a wink
 Give your customer a wink
Once upon a time, business owners used to know their customers by name. They had a pen behind their ears, ready to make notes about Maria's product preferences or Paul's need for garden material. They were aware of Maria and Paul’s change of behavior in order to deliver new goods before the client asked for them, rewarding them for their loyalty.
Read More >>