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Return on Behavior Magazine is published monthly by
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DK 2000 Frederiksberg
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Current articles
Navigating the Changing Winds - 6 Master Strategies to Building Customer Loyalty
WoM marketing worth US$3bn by 2013
Give your customer a wink
When the Rules of the Game Change
Opinion: Why customer satisfaction surveys don't work
The Impact of Employee Performance on Customer Experience
Dispelling Customer Loyalty Myths
Everybody is Wrong

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Don Tapscott

Don Tapscott, one of the world's leading authorities on business strategy, is Chief Executive of international think tank New Paradigm. New Paradigm, founded in 1993, produces groundbreaking research focused on the role of technology in productivity, business design, effectiveness and competitiveness. Tapscott recently completed a $4 million investigation of how firms will innovate in the 21st Century entitled IT and Competitive Advantage, funded by 22 global corporations. The project continues in 2006.

Tapscott is the author of 10 widely read books about information technology in business and society, including Paradigm Shift, Growing Up Digital and The Naked Corporation. His new book (coming January, 2007), co-authored with Anthony Williams, is Wikinomics: How Mass Collaboration Changes Everything. He is also adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. His clients include top executives at many of the world's largest corporations and government leaders from many countries. He holds a Master's degree in Research Methodology and an (Hon.) Doctor of Laws.

Find out more about Don Tapscott at the New Paradigm website

Visit: www.newparadigm.com

Email:  aschatz@newparadigm.com




Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.

Return on Behavior Magazine was produced in cooperation with Customaxi .

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Featured Article

Give your customer a wink
Give your customer a wink
 Give your customer a wink
Once upon a time, business owners used to know their customers by name. They had a pen behind their ears, ready to make notes about Maria's product preferences or Paul's need for garden material. They were aware of Maria and Paul’s change of behavior in order to deliver new goods before the client asked for them, rewarding them for their loyalty.
Read More >>