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Return on Behavior Magazine is published monthly by
TeleFaction A/S
DK 2000 Frederiksberg
Denmark
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Current articles
Customer Expectations vs. Customer Needs
Five Strategies For Guaranteeing Customer Loyalty
Going Beyond Behavioral Loyalty
Your Company's Bottom Line is Tied to Customer Satisfaction
Defining Your Customer Service Culture
Pitfalls in customer surveys
You Are The Leader - Customer Excellence Begins With You
Building Loyalty - 5 Steps to Succeeding in Difficult Times

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Bent Svanholmer
Bent Svanholmer is a loyalty marketing specialist with a long track record, and by many considered the "grand old man" in customer loyalty marketing in Denmark. He is also the author of the Danish book "Kundeloyalitet" (Customer Loyalty).

Since 1995 he has been the driving force behind the consulting company Loyalty Management.

Learn more about Bent Svanholmer and Loyalty Management




Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.

Return on Behavior Magazine was produced in cooperation with Customaxi .

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Featured Article

Going Beyond Behavioral Loyalty
Going Beyond Behavioral Loyalty
Going Beyond Behavioral Loyalty
Loyalty is the result of repeated customer satisfaction and normally the indicator for a win-win situation between the company and the customer. But not so fast! Loyalty does not always have the same wellspring as there are different types of loyalty-qualities.
Read More >>