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Return on Behavior Magazine is published monthly by
TeleFaction A/S
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Current articles
Cultivating positive word of mouth communication through customer bonding
The secret of successful brands
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More facts you cannot ignore
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Why Customer Satisfaction is so important or more important facts you cannot ignore

You probably already do know this, or at least some of this. But then again, I have learned through experience that repetition helps, so here are some more important facts you can't ignore.

- A typical company receive around 65% of its business from existing customers

- 7 out of 10 customers who switch to a competitor do so because of poor service

- Around 90% of unhappy customers will not buy again from a company that disappointed them

So what good things do I have to tell? Look at this :

- Customers who rate you 5 on a scale from 1 to 5 are six times more likely to buy from you again, as to if they ‘only' gave you a 4

- Dissatisfied customers whose complaints are taken care of, are more likely to remain loyal, and even become advocates, as those that are ‘just' customers  

If you want to know more about how you can make this numbers work for you in order to create loyal customers, increased sales and prevent churn, please contact TeleFaction 


Fredrik Abildtrup
About the author:

Fredrik Abildtrup is the CEO of TeleFaction. He is a customer experience and Return on Behavior specialist. Mr. Abildtrup graduated from the Copenhagen Business School with a degree in International Marketing and Management. Moreover he has a master's degree in International Business obtained via the CEMS-programme at the Universität zu St. Gallen in Switzerland. You can reach him directly via This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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Your customers experiences equal money. TeleFaction’s Return on Behavior concept helps you to increase the value of your customers’ experiences. Whether you focus on improving customer satisfaction and loyalty, increasing additional sales and resale, reducing churn and loss of customers, or improving your critical business relations in customer service at all contact points, TeleFaction offers a solution that will yield the desired results. Return on Behavior Magazine is a free service from TeleFaction.

Return on Behavior Magazine was produced in cooperation with Customaxi .

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