Inspiration: A moving customer experience
The athletic accessory giant Nike recently launched
NIKE Plus - a new series of sneakers. And in my opinion, that is indeed a
break-through innovation, which is almost guaranteed to become a major success
amongst current runners, as well as it might attract quite a few runners
because of the wonderful innovations brought to the table.
Here's the
scope
Nike has paired up with IT mogul Apple. By putting a
sensor in your Nike sneakers and attaching a receiver
to your Ipod, you are able to collect run data with your every step. Obviously
the sensor collects heaps of data about your runs, length, pace, calorie burns
etc.
All data is presented online, off course. And you are given options to set and track goals, challenge your friends and much, much
more. Needless to say, the product
concept only works with Nike Plus sneakers, which have been designed with a
small pocket to fit the sensor.
Adding a
new dimension to customer experience
In my book both Nike and Apple with this new concept
clearly demonstrate that they both grasp the concept of providing unique - and
perhaps even long-lasting - customer experiences.
Not much of a runner myself since my early twenties, a
concept like this might be what I - and others like me - need in order to get
my butt out of the chair and my feet into the gear - to start running.
Why not check it out for yourself at Nike Plus
PS: If you do decide to check it out, please do
challenge me. My contact details are listed below ....
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